Harness The Power Of Google Search Algorithms in 2018
Gone are the days of a set and forget website. For your brand to remain visible in the eyes of browsing prospects you must pay close attention to the latest Google algorithm requirements. From simple site hierarchy and metatitles to Google’s DMCA counter notification form; your attention will be rewarded tenfold with greater ranking and recognition.
Simple SEO To Maximise Your Business Potential
If you’ve gone to the trouble of developing great content you’ll want it to appear at the top of search results. These days search engines are so accurate at matching user intent with the right content that it is rare for a user to click through to the second page of results.
Often the most common reason for poor search rankings is that the search engine algorithms have determined that your content isn’t the best match for user intent. It also may mean that your choices of keywords are the same as those used by high-profile, long-established competitors and therefore you are not able to successfully compete for the top of the results page.
These days, it’s not as simple as just using just getting content on the page and lots of links to your website.
With Google being the world’s dominant search engine, they are influential in shaping the future of search rankings. So to continue to rank highly in the search results you need to continually monitor their latest updates and optimise everything according to their guidelines. SEO helps search engine algorithms understand our content so that it can be categorised effectively but that doesn’t necessarily mean your website is search bot friendly. Part of optimisation is ensuring that search bots are able to crawl your site as effortlessly as possible.
Utilise Google’s free tool, search console to measure this. If you’ve eliminated the obvious factors in the steps above there’s always a chance that the search engine itself is blocking your pages. Google gets thousands of takedown notices everyday—so many that the process is automated and, unfortunately, not always accurate. In the first instance, the best thing to do is register your issue using Google’s online DMCA counter notification form.
If these steps have not resolved your issue then it may be time to bring in the experts to investigate further.
